At a first glance, I’m almost sure that 2010 will be the year of media buying agencies in Romania.
The fragmentation is amazing and probably the client service and decent rebates will decide who will perform the best in 2010. One thing is for sure: the media agencies will have a head start when negotiating buying terms for this year.
I’m planning to write a post in a near future about the latest movements on the market and about the surprising situations we’ll encounter this year.
In a nutshell: although there is a very fragmented market (with more sales agencies in 2010), the number of high-traffic Romanian websites remains constant – so are the budgets 🙂