Tag Archives: advertising-spending

Sir Martin Sorrell, WPP Group CEO forcasting the ad recession

Posted on August 12, 2009 by Bogdan Gavrila

-850 mil USD spend on Google; -digital advertising: 25% of their business; -digital appears attractive because the absolute cost is less; -interesting quote regarding digital measurement: “we still don’t know [...] how more effective digital is or not”

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European Online Advertising Expenditure growth – funds came directly from print, TV and direct marketing budgets

Posted on September 20, 2008 by Bogdan Gavrila

Online advertising expenditure has grown for more than 80% of European advertisers this year (study by the European Interactive Advertising Association – Brand Republic report). Key figures in The EIAA Marketers’ Internet Ad Barometer: -82% of advertisers in question decreased … Continue reading →

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Multimedia Intelligence: US Internet ad revenue expected to exceed US$120 billion by 2011

Posted on September 20, 2008 by Bogdan Gavrila

In the last weeks I talked with Romanian online players worried about the actual world economic crisis and if it’s going to impact the online advertising budgets in 2009. Probably not, since Romania still has a strong emerging market.  Still, … Continue reading →

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Media Fact Book 2008 – advertising spending in Romania

Posted on September 4, 2008 by Bogdan Gavrila

Initiative (media agency, part of Lowe) launched last week their Media Fact Book for 2008. This week I already had two meetings with foreign online media investors and I see that people are interested about the Romanian advertising market and … Continue reading →

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485.400.000 eur advertising market in Romania (est. 2007)

Posted on July 12, 2007 by Bogdan Gavrila

Media Fact Book, Initiative Romania: 485.400.000 eur advertising market in 2007: + 34% ^ 9.400.000 eur, for Internet & Cinema + 52% ^ The big pie – TV=325.000.000 eur but only + 45% ^ What should we do about the … Continue reading →

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