Vodafone – Mobile Advertising Campaign of the Year

Last week I found out a positive piece of news regarding mobile advertising in Romania.

Starcom Direct (part of Starcom MediaVest Group) won one of the prizes in the Vodafone – Mobile Advertising Campaign of the Year contest (London) with an interactive campaign for the new Renault Megane.

The campaign, “Noul Renault Megane“, presented a fun, unique media mix involving online, mobile, bill insert, direct mail, e-mail and advergaming.

Congratulations to Mircea Gheorghe and his team.