Virals before the Internet – 1944: the first flash mob in history caught on film

2009: Liverpool Street Station

1944: Calea Victoriei, Bucharest, Romania (minute 0:41)

Notes:

– pre-existing social networks based on word-of-mouth can produce and increase brand awareness/social events and happenings;

– social networks exist beyond Internet;

– although the term/concept of “viral marketing” first appeared in mid 90’s, introduced by Tim Draper, we have viral campaigns caught on film dating back to 1944;

– the term “flash mob” was first used in 2003 when Bill Wasik launched the modern mobs;

– Romanians were the first to use Social Networking in organizing Flash Mobs, in 1944.

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