Too much media depends on advertising

Since I’m dependent on advertising I found this article written by Paul Thomasch (Reuters) quite representative also for the Romanian Internet market:

Increasingly, they say, too much media depends on advertising as the only source of revenue. With new players from software makers to cable operators also trying to cash in, the dollars simply may not stretch far enough.

“I’m getting to the point where I feel like every answer to every business development pitch is ‘We’re going to be advertiser supported’,” said Beth Comstock, president of Integrated Media at NBC Universal | more…

A $31 billion market dependent on advertising with 10 websites sharing 70% of the revenues is not very healthy and maybe It’s high time to look for alternative business models.