The Romanian advertising law no. 148/2000 allows comparative advertising but the rules are not very permissive. For example, you can compare your product with another unidentified brand, you can also compare prices but that’s it!
While surfing Neogen (popular local website) I saw the ad below presenting OLYMPUS vs. SONY. The banner suggests that the SONY cameras are bad while OLYMPUS are the ones you should buy. I don’t know why Neogen allows this type of illegal advertising to run on their server but again, I’m not surprised and they should be aware of the risks:
This is the second severe problem Neogen has in the last 24 hours with its advertising system and I’m afraid they are not going to stop here. The first problem was yesterday when a VODAFONE ad was next to a movie showing child abuse. Now SONY has serious reasons to demand some answers.
Noro, for the second time my blog provides critical info for the business so you should consider the right wine bottle.