Protect your brand: avoid dangerous content

This post is not only about BrightRoll (“the world’s largest and most trusted video advertising network” 🙂 in case it doesn’t sound familiar) and their commercials for video online advertising (they offer smart video ad campaigns on 250 top U.S. websites).

“Dangerous content” became a clear issue in Romania last year when several top websites started to host pornographic materials and a huge collection of naked ladies… and still do: Neogen is famous for this, wants to compete and the list can go on. What worries me is that some Romanian planners still target advertising on websites with x-rated sections or on websites with questionable content/referrals/keywords.

Dangerous content can affect our brand!

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