Internet advertising market in Romania – IAB & PricewaterhouseCoopers study

Yesterday morning I found out that the first figures from the study conducted by PricewaterhouseCoopers for IAB about the internet advertising market in Romania are available and need final processing before going public.

It seems that there are some issues unsolved regarding the figures provided by some sales houses but the overall numbers should be closer to reality. In a discussion I had last evening with Doru Panaitescu (at Dorin Boerescu‘s and Alex Visa‘s HyperActive party), he suggested that we should multiply by 2 the numbers provided by PricewaterhouseCoopers in order to have a clearer view ๐Ÿ™‚

I think it’s interesting to see if the online advertising market in Romania is really 20 mil, 30 mil or 40 mil, what is the real growth and so on… ๐Ÿ™‚ but no matter what the figures IAB will provide, I’m sure that we’ll have plenty of talks and fights on the subject.