IBM study: Online video cannibalises TV consumption

According to a poll of 2,800 people in six countries, 76 percent have viewed online video, and 45 percent are regular viewers. Among people who have watched online video, 15 percent say that as a result they watch “slightly less” TV, while another 36 percent said they watch “significantly less” TV, the IBM report stated.

“The industry must find appealing ways to monetize new content sources or risk a similar fate as that of the music industry where value shifted away from core players,” said the study’s co-author, Saul Berman, The Hollywood Reporter reported.