Key figures in The EIAA Marketers’ Internet Ad Barometer:
- -82% of advertisers in question decreased other types of advertising (print, TV, direct marketing);
- -display ads account for 28% of ad expenditure;
- -search and affiliate ads correspond to 35% and 25% of ad spend;
- -59 % of advertisers said they would invest more in display;
- -80%Â of advertisers said they would be doing the same for search ads;
According to Brand Republik, the EIAA Marketers’ Internet Ad Barometer was conducted online with senior marketing executives with responsibility for advertising budgets and/or strategy across UK, France, Germany, Italy, Spain, Netherlands, Belgium, Norway, Sweden and the pan-Euro sector.