European Online Advertising Expenditure growth – funds came directly from print, TV and direct marketing budgets

Online advertising expenditure has grown for more than 80% of European advertisers this year (study by the European Interactive Advertising AssociationBrand Republic report).

Key figures in The EIAA Marketers’ Internet Ad Barometer:

  • -82% of advertisers in question decreased other types of advertising (print, TV, direct marketing);
  • -display ads account for 28% of ad expenditure;
  • -search and affiliate ads correspond to 35% and 25% of ad spend;
  • -59 % of advertisers said they would invest more in display;
  • -80%  of advertisers said they would be doing the same for search ads;

According to Brand Republik, the EIAA Marketers’ Internet Ad Barometer was conducted online with senior marketing executives with responsibility for advertising budgets and/or strategy across UK, France, Germany, Italy, Spain, Netherlands, Belgium, Norway, Sweden and the pan-Euro sector.