DACIA SANDERO commercials

According to “Leading Brands by Romanian Internet Users” (Gemius & Evensys), Dacia is the most powerful Romanian brand to hit the Internet. Although I had many questions regarding the results presented by Gemius, I had the chance to find out more about the study from Catalin Emilian (the Operations Manager of Gemius Research Romania) in a private meeting we had earlier this week. His point of view encouraged me to study how Dacia is perceived in the online environment and thanks to Catalin I had some new insights 🙂

Dacia Sandero was launched this week (Salon Auto de Genève) and probably you had the chance to see the photos of the new model. Here are the first TV commercials: