Bogdan Gavrila – Core Target

Top10 | Agency Name/ Turnover 2008 (eur) / Turnover 2007 (eur)

1. •B.V. McCann Erickson / 75,7 mil / 57,8 mil
2. •Mercury360 / 18,9 mil / 17,3 mil
3. •Graffiti BBDO / 17,9 mil / 23,3 mil
4. •Grey Worldwide Romania / 17,7 mil / 27,2 mil
5. •Leo Burnett&Target / 16,3 mil / 15 mil
6. •Odyssey Communications / 14 mil / 13 mil
7. •Publicis / 15,3 mil / 12,1 mil
8. •Tempo Advertising / 6,6 mil / 14,2 mil
9. •Ogilvy&Mather / 7,1 mil / 3,2 mil
10. •Lowe&Partners / 5,1 mil / 4,6 mi

Top10 | Media Agency / Turnover 2008 (eur)  / Turnover 2007 (eur)

1. •Zenith Media / 62,6 mil/ 54,5 mil
2. •B.V. McCann Erickson (Media department, figures not expressed) / 75,7 mil / 57,8 mil
3. •Media Direction / 54,8 mil/ 41,4 mil
4. •Mindshare / 49,7 mil / 25,1
5. •Initiative Media / 45,1 mil / 41,7 mil
6. •Starcom MediaVest / 41,3 mil
7. •Optimedia / 31,2 mil / 16,9 mil
8. •Media Investment / 30 mil / 31,6 mil
9. •Mediaedge:CIA Romania / 29,98 mil / 25,1 mil
10. •United Media Services / 25,8 mil / 19,8 mil

Sales House / Turnover 2008 (eur) / Turnover 2007 (eur) / P&L – Profit and Loss 2008

•TV/PRINT/RADIO – Clir Media / 71,1 mil / 68,7 mil / +415,000 eur
•TV/PRINT/RADIO/INDOOR – DBV Media House / 14,3 mil / 16,1 mil / -36,900 eur
•PRINT – Intact Advertising / 1,8 mil / N/A / 134,4 mii euro
•TV/PRINT/ONLINE – ARBOmedia / 6,4 mil / 10 mil / -181,000 eur
•ONLINE – ARBOinteractive / 2,2 mil / 282,600 / 153,500 eur
•ONLINE – MediaPro Interactiv / 3,4 mil / 1,6 mil / -387,000 eur
•ONLINE – AdEvolution / 1,7 mil / 2,3 mil / -190,100 eur

Related/Sources:

• -Hotnews – Agentiile de publicitate au crescut temperat in 2008, marcat de inceputul crizei ;
• -DailyBusiness – Profit in scadere cu 80% pentru Leo Burnett & Tragett in 2008;

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