10 years of BRD РGroupe Soci̩t̩ G̩n̩rale Рtactical 360 campaign

BRD РGroupe Soci̩t̩ G̩n̩rale is the second bank in terms of banking assets in Romania. They rank first of the financial entities listed at the Bucharest Stock Exchange and second of all the listed companies and this week they celebrated 10 years of doing business in Romania.

For this special event, they prepared the most impressive campaign of the year covering TV, Radio, Internet, Print and OOH. The main promoters of the campaign were Romanian all-time sport stars Nadia Comaneci, Gheorghe Hagi and Ilie Nastase.


BRD РGroupe Soci̩t̩ G̩n̩rale is deeply anchored in the Romanian economy and the global community through more than 930 agencies and more than 1300 ATM. In December 2008, BRD counts 2,6 million active individuals and corporate customers and more than 2,3 million banking cards. BRD is also one of the most active companies using the Internet for promotional campaigns.

The campaign called “BRD – 10 years” generated lots of buzz and since the subject is still fresh, I wanted to look it up on google. I’m more than happy to say that for all the people looking for “BRD 10 ani” on Google, the first 3 results were Antena1.ro, GSP.ro and SFIN.ro:

This tactical