The latest research published by Brand Republic shows that using TV and online combined delivers up to 50% increase in positive brand perception.
The study shows also aÂ significant increase in likelihood of purchase.
Key findings from the study:
â€¢Â Using TV and online together results in 47% more positivity about a brand than using either in isolation
â€¢Â The likelihood of buying or using a product increases by more than 50% when TV and online are used together
â€¢Â 48% of the sample group watched broadcast TV while online (most days)
â€¢Â Both TV and the internet are used for entertainment (TV, 80%; online 56%) and both have a significant influence on driving purchase (75% and 52%)
â€¢Â The findings reinforce the need toÂ ensure creative synergy between TV and online advertising and identify best practice for better effectiveness, which requires more than simply putting TV ads online