Using TV and online combined delivers up to 50% increase in positive brand perception

The latest research published by Brand Republic shows that using TV and online combined delivers up to 50% increase in positive brand perception.

The study shows also a significant increase in likelihood of purchase.

Key findings from the study:

• Using TV and online together results in 47% more positivity about a brand than using either in isolation
• The likelihood of buying or using a product increases by more than 50% when TV and online are used together
• 48% of the sample group watched broadcast TV while online (most days)
• Both TV and the internet are used for entertainment (TV, 80%; online 56%) and both have a significant influence on driving purchase (75% and 52%)
• The findings reinforce the need to  ensure creative synergy between TV and online advertising and identify best practice for better effectiveness, which requires more than simply putting TV ads online

 Source: Brand Republic.

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