Research – Top 10 Most Googled Brands

This is a top I’ve made using Google Zeitgeist By Country (june 2007 stats). I wanted to know which are the most Googled brands in the world and determine if there really are lovemarks 🙂

In this study, I’ve searched for the global brands that appeared in the top 15 keywords searches in the following countries: Afghanistan, Argentina, Australia, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Iraq, Ireland, Ireland, Israel, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Philippines, Poland, Russia, Singapore, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom and Vietnam. I also took into account the internet users in the country and the presence of the brand in more than 1 area.

I’ve tried to avoid the “product oriented” searches and focus only on brands but the sad thing is that the list was quite short. Here are the Top10 Global Brands Googled all over the world:

10. Air France was no. 12 in France (with all the holiday coming up)

9. Corvette was no. 9 in Chile

8. Prada was no.5 in Ireland

7. Daewoo was second in Hungary

6. UPS was no. 4 in Canada

5. Bank of England was no. 4 in the United Kingdom

4. Krispy Krem Doughnuts were a big fuzz in Australia in June – it was the 2nd most looked-up phrase in Australia

3. British Airways was no.1 in Pakistan

2. Toyota was no.1 in Ireland

1. NOKIA was the only brand Googled in top 15 in more than one country. Nokia was no. 5 in Finland (no surprise here), no. 2 in Pakistan, no. 5 in Hungary, no. 9 in Taiwan and no. 12 in Mexico.

VERY IMPORTANT is the fact that NOKIA and TOYOTA are the only brands from Interbrand’s Best Global Brands 2007 Report Top 10 (NOKIA no. 5 and TOYOTA no. 6).

MISSING from the Google Top 10 are: Coca Cola (no.1 Interbrand Best Global Brands 2007), Microsoft (no.2), IBM (no.3), GE (no.4), Intel (no.7), McDonald’s (no.8), Disney (no.9) and Mercedes (no.10).

CONCLUSION:
NOKIA left indeed a lovemark in the world – this brand has a great potential and the advantage of the Internet is that people can google for certain specs on the NOKIA phones;
iPhone was just a marketing campaign – iPhone was not Googled 🙁 (sad news for the Apple fans);
CocaCola is strange to Google because they still direct their bugets for traditional media – If CocaCola is the no.1 GLOBAL BRAND, IT SHOULD BE NO.1 in Google also!
Google (no. 20 Interbrand Best Global Brands 2007) has to be the no.1 brand for the Internet users all over the world but we don’t know it yet 😉

NOTES
Google Zeitgeist Explained
zeit·geist | Pronunciation: ‘tsIt-“gIst, ‘zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era.

5 Replies to “Research – Top 10 Most Googled Brands”

  1. You can read this page in your own language!…Limba romana nu o gusti, sau ti-e rusine cu ea?…din pacate pentru noi, romanii, si tu esti ROMAN!

  2. It’s natural that one persons seeks information on the Internet for Nokia phones and cars fom Toyota.

    What can you search over the Internet on:
    1. Coca Cola (no.1 Interbrand Best Global Brands 2007)?
    You buy Coke over the Net? You want to know a store that sells Coke ?
    2. Microsoft (no.2)
    I’m not sure you’ve included “Vista” in your research. Other than that, what European will look for information on the Company? Who cares about that?
    3. IBM (no.3)
    People are searching for Laptop / PC models, rather than IBM as a company. And IBM is not that big … (I think 🙂 )
    4. GE (no.4)
    Right. Like this would matter.
    5. Intel (no.7)
    Still a surprise for me, but I still think that this company isn’t that big in the mind of Euroeans
    6. McDonald’s (no.8)
    I wouldn’t serach for McDonald’s web site …
    7. Disney (no.9)
    I know about disney.com and abut the web sites of each individual movie made by Disney.
    8. Mercedes (no.10)
    Hmm, Toyota is much popular (via price) than Mercedes.

  3. Well, this is not about buying coke over the Internet. Is about using the Internet as an environment, part of your media mix. This is also about brands and how they manage to survive online.

    CocaCola is a lovemark. But can you imagine the Coke side of life without your daily dose of Internet? 🙂

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