New tendencies in advertising – special course designed by Dan Petre â€“ special guest star Laurentiu Pop – Online Sales Executive at ARBOmedia.
For the first time in Romania two specialists will talk about the new global tendencies, viral campaigns and online environment. This will happen in my MA class a few weeks from now and I feel that this class will be really competitive and market oriented.
Talking about advertising, yesterday I was offline, at Howard Johnson (INTERNETICS) to see Orlando Nicoara (MediaPRO Interactiv) and Andrei Postoaca (IPSOS Interactive Services) in their live performances. Orlando talked about the online market fragmentation and made some positive predictions for 2007. Most of the time, I tried not to fell asleep and Ionut Oprea told me that Orlando wanted to keep a low profile (so, nothing spicy out there).
On the other hand Andrei Postoaca really made my day (we already work with IPSOS) and the presentation was a good chance to get more familiar with Ipsos and their online panels. These guys can really provide you with market intelligence although, as we speak, they donâ€™t have on going projects in Romania.
Something Dorel Abraham should care about in the futureâ€¦