The most expensive website will embrace a new strategy in 2007. Due to the carefully selected audience on the website, the stakeholders decided to change the rate card for this year and also pay special attention to their visitor’s needs. The advertising formats on are sold by ARBOmedia and the 2007 CPM price for the leaderboard (728×90 px) is 50 EUR, making it the most expensive website around. Also, for the first time in Romania, the advertisers will be carefully selected in order to fulfill the high demands of the visitors. is the first online wine’s magazine in Romania, and a leader of its niche – with an average of 20.000 readers every month, the website reaches all the key players of the wine industry and a large number of the elite wine lovers.