This is the name of the book Andrei Postoaca (IPSOS Interactive CEO) wrote. The book is available on the Amazon and I’m sure it’s more interesting than the book everybody bought last week (some of you know what I’m talking about).
“The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of todayâ€™s respondents to research studies?
A memorable experiment in writing, Andrei Postoacaâ€™s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.”