Romantic FM (niche radio, no aggressive marketing, selective/light advertising) now has a 7,1% market share – 249.500 urban/ 282.300 national romantic music lovers. New demographics also look great and I’m only going to mention that 52,8% of their listeners are highly educated.
Although a niche station, getting no.4 on the charts and beating PROFM and Radio Guerilla it’s quite a surprise for the market. And speaking of surprises, new things are coming up this year for RomanticFM but this is another story.
Congratulations to Rodica, Marius and to all their romantic team 🙂