Reckitt Benckiser – online strategy in Europe

During the crises, some companies decide to invest even more in online media.

Congratulations to Reckitt Benckiser for planning 5% of their media spendure for online campaigns (that’s 20 mil. usd). This decision is for the U.S. market but I’m waiting to see what is going to happen in Europe and in Romania.

Reckitt Benckiser owns brands like Cillit, Calgon, Vanish, Veet, Strepsils, Nurofen and Clearasil.

2008 business highlights.
– net revenues £6,563m (13% growth);
– £1,535m profit (15% growth).

And a quote from they’re annual report:

Our innovation has been crucial in giving consumers even more reason to buy our products.