One year ago: “Fear of recession and online advertising budgets”

One year ago I was blogging about the financial crisis and I was wondering about the impact on the local online advertising market. The information about the crisis was available for the business community at the end of 2007 and the good thing is that (some) people had the chance to prepare for the end of 2008 and the beginning of 2009.

Of course, as I look around, I can see that a large percentage of the local online companies were not prepared for the shock wave – I’m not saying that one year ago they were reading the wrong blogs, but the months to come will be very hard for their oversized budgets, teams and spending habits.

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