Neogen out of (providing free traffic audit for Romanian websites, NCH ownership) was the first website to shape the online advertising market and 90% of the agencies still use it although BRAT (independent audit) published its first results. Of course, online marketeers plan to use BRAT in 2008 but it’s very hard to educate planners when they are used to click the “” icon in order to check out a website and interpret the graphs.
For the third time (officially, for the second time) Neogen decided to quit using as they suspected one of the companies owned by NCH (Activesoft) to use the data gathered by in order to develop inhouse projects.