Neogen is using Google Analytics


They have their own tracking system (Neogen Monitor) but the service is not what they really want. Their direct competitor in Romania is – the difference is that this one can track many providers (although the information is public only for the mother company) – at some time they needed the databases for targeted advertising and helped.

On the other hand, Google Analytics is the ultimate tracker – if compared, both and Neogen Monitor are in the stone age – their popularity is due to the ranking option but their future is uncertain as they’re not impartial and they use the strategic data in order to develop their own online projects.

I wonder if Google Analytics is a good tool for Neogen 🙂