Microsoft Creates Applied Research Group Focused on Search, Ad Technologies and beating Google

After Microsoft Corp. announced this week that it has agreed to acquire AdECN, Inc. (an advertising exchange platform company based near Santa Barbara, Calif), there was another press release that made more sense and made me think: they announced the creation of the Internet Services Research Center (ISRC). This center is “dedicated to accelerating innovations in search and ad technologies and delivering them more rapidly to advertisers and customers” in other words, beating Google.