The first annual Creativity 50 represents a multi-disciplinary account of the biggest and best thinkers and doers from 20 years of advertising and consumer culture. Many are creative directors and agency groundbreakers; some are directors that shaped the way messages look and feel; some are design gurus; a few are marketers who helped change the course of creativity. Some (like the Google duo) simply changed our lives completely.
John Carmack and John Romero Co-creators, Doom
The uttering of the word “Doom” usually spells an unpleasant end. But for Doom creators Carmack and Romero, it represents the beginningâ€”not only of their careers as video game royalty, but for a revolutionary new era of gaming madness. The pair of programmer prodigies helped found the now-legendary game development company iD Software in 1991, from which sprung a wave of titlesâ€”including Wolfenstein 3D, Quake and of course, Doomâ€”that defined the first-person shooter genre and inspired the imaginations of an entire generation of rabid gamers. Leveraging their programming skills to invent groundbreaking techniques in computer graphics and engine-building, Carmack and Romero forever changed the way video games are made and played, paving the way for later hits like Half-Life and Medal of Honor and ultimately serving notice to the rest of the world that the evolution of interactive entertainment had truly kicked into high gear.