John Griffiths talking about Internet advertising

Since John Griffiths was present at our last IAA YP meeting, I’m happy to say that it seems that he did a great job at the IAA school. The IAA website published yesterday an interesting interview describing his view on the local advertising market and media. He stressed the fact that the Romanian TV became overcrowded with advertising while the Internet is still unexplored and promoted some very healty ideas to the local planners.

I think what John Griffiths did with the account planners came like a gift from heaven for ARBOmedia, Boom or AdEvolution (although they don’t know it yet) and I’m more than sure we’ll see some positive results in the near future 🙂