For me, Jay Leno is the most popular TV star (I donâ€™t watch Oprah) and probably the success of his show is due to the fact that he always presents â€œwhatâ€™s hotâ€ and his team is always connected to the latest social trends.
But the presence of YouTube in Jay Lenoâ€™s show is not a coincidence (note Leno’s small advertising campaign when presenting the web service). Sam Gustin wrote in New York Post an interesting article: YouTube is available for sale â€“ the price: 1.5 billion U.S. Dollars.
Weâ€™ll have to see who takes the bait.
PS: These types of PR campaigns are also started in Romania when some company has a website for sale in order to obtain a better price (the rebranding doesnâ€™t always work). A remember a news I heard about hotnews.ro and about Sorin Ovidiu Vantu wanting the buy it. The price was over 1 million dollars and of course Vantu reconsideredâ€¦