Again – the product is just a promise and probably will be a common phone. The media industry turned it into a myth.
â€œApple CEO Steve Jobsâ€™ bet paid off like a gushing Vegas jackpot. The avalanche of headlines and TV news stories about the iPhone already have generated $400 million in free publicityâ€
â€œNo other company has ever received that kind of attention for a product launch,â€ says Harvard Business School professor David Yoffie. “No other company has ever received that kind of attention for a product launch,” Yoffie says. “It’s unprecedented.”
While Apple enjoys all the free PR the european competition uses political methods to prepare the iPhone arrival: The European Union takes aim at Apple over iTunes and iPod.
The EU consumer chief Meglena Kuneva has hit out at Apple Inc.’s bundling of its popular iPod music players and its iTunes online music store, according to German weekly magazine Focus cited by REUTERS..
“Do you think it’s fine that a CD plays in all CD players but that an iTunes song only plays in an iPod? I don’t. Something has to change,” EU Consumer Protection Commissioner Kuneva was quoted as saying in a preview of an interview to be published TODAY.