Internet advertising – $10 billion, first half of ’07

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.

Download and read the full raport here (PDF file)…

I guess we’re in the right business 🙂

Related links:
– Business Point – EUR 35 million from e-commerce in Romania this year.
– Mark Evans – The Slow Decline of CPM Advertising?