Gross Ratings Points (GRPs) for online videos

AdvetisingAge writes about Mindshare’s new metric for online video. The plan is for advertisers to start buying online video on a gross-ratings-point basis (GRPs), the same way they buy TV.

Click here to download iGRP Whitepaper.

Mindshare, Mediaedge:cia, MediaCom (also operating in Romania) are agencies within Group M.

Press release here.

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