Google absent from copyright pact

Walt Disney Co, Microsoft Corp, Viacom Inc, News Corp’s Fox and MySpace, CBS Corp, General Electric Co’s NBC Universal, and online video services such as Veoh Networks and Dailymotion plus other media companies gathered in peace and have agreed to a set of guidelines to protect copyrights online.

Google Inc, YouTube owner, is absent from the pact and is sending an important signal. On the other hand, the copyright pact is just a symbolic gesture as the companies agreed to eliminate copyright-infringing content uploaded by web users and to block any pirated material before it is publicly accessible (things already applied by YouTube).

Interesting quote – Forrester’s McQuivey: “The pressure on Google to go along with this cooperative initiative will be intense, as the fate of existing lawsuits will likely hinge on Google’s acceptance of the common solution”.