Goldbach acquires control of ARBOmedia, listed in Germany

Magda was blogging a few minutes ago about this press release:

Goldbach Media becomes the leading online Advertising sales network in Eastern Europe
Goldbach Media owns 72.7 % of ARBOmedia – Compulsory purchase offer of € 9.80 per share planned – Offer price is 47% above the volume-weighted average price – Plans for rapid development of Eastern European business Küsnacht, 16th September 2008. The leading advertising sales house for private electronic, interactive and mobile media in Switzerland, Goldbach Media Group, which is also active in Germany, Austria, Croatia and Slovenia, has acquired control of ARBOmedia. Goldbach Media Group now holds 72.7% of ARBOmedia, which is listed in Germany. In accordance with German law, Goldbach will now presents a compulsory offer to ARBOmedia’s remaining shareholders. Goldbach Media Group intends to offer a price of € 9.80 per share. This represents a premium of 47% on the average weighted price of ARBO shares over the last six months. ARBOmedia occupies a leading position in online advertising in various Eastern Europe countries.

Once it has integrated ARBOmedia’s market-leading companies in Poland, the Czech Republic and Romania, as well as the emerging business in Russia, Goldbach Media will become the number one provider of marketing services for online media in Eastern Europe. As an advertising logistics specialist, Goldbach Media’s aim is to build up its business rapidly in high-growth Eastern European countries in order to create a comprehensive range of marketing services for interactive, digital and private electronic media throughout the whole of Eastern Europe.

Goldbach Media Group, with its companies IP Multimedia, AdLINK, game mediarep, activeMOBILE, OnEmotion and orange8 interactive, is the leading advertising sales house for private electronic, interactive and mobile media in Switzerland. It is also active in Germany and Austria, and already has an East European presence in Croatia and Slovenia. By acquiring a majority shareholding, Goldbach Media Group now has acquired control of ARBOmedia, which is listed in Germany. Goldbach Media intends to move rapidly to integrate ARBOmedia’s profitable, high-growth online business in Eastern Europe – including the 2008, Goldbach acquires control of ARBOmedia, listed in Germany page 2 Goldbach Media Group: activeMOBILE Media AG, AdLINK Internet Media AG (Schweiz); game mediarep AG IP Multimedia (Schweiz) AG; Crossfactory; OnEmotion AG; orange8 interactive ag; Goldbach Media Holding GmbH, Wien; Suchtreffer AG, Konstanz; Goldbach Media Adriatic, Zagreb market-leading operations in Poland, the Czech Republic and Romania, and the emerging business in Russia – with its own sales and distribution organization.

The combination of these businesses with existing Goldbach companies in Croatia and Romania will make advertising logistics specialist Goldbach Media the number one provider of marketing
solutions for online media in Eastern Europe. Its marketing services for online media in these emerging countries will be expanded to provide a comprehensive range of marketing solutions, throughout the whole of Eastern Europe. By merging the Eastern European networks run by Goldbach Media and ARBO media with AdLINK’s Western European network, the company will create the first pan-European online marketing solutions network.

The full press release and figures here (Download PDF) [Save Target As…]

Later edit:

Doru Panaitescu is also blogging about this. Silviu Ispas has a plan. 🙂