Giant candle

“Giant candle”is the new iPhone 🙂 of Google searches. It seems that the first custom candle company “with over half a million choices” (Giant Candle Co.) had a great awareness campaign yesterday (mainstream PR pays off).

Their website is just great and you can CONFIGURE ONLINE your own giant candle 🙂 – my model was $ 497.00 (12 in. square by 23 in. tall). Configuring your candle online is a trend imported from the automotive industry and I can only imagine what applications we’re about to see in the future 🙂