Football vs. disinformation: 1-0

Disinformation is something I’m used to read on Romanian blogs as tons of false or misinterpreted details are spread deliberately to influence decision makers, media clients or journalists.

I’ve made a habit not to trust specific blogs and during the last two weeks we focused on the best online package for football lovers in 2009.

This is how we came up with “Football 360”, the first interactive package to cover the football fans on gsp.ro, antena1.ro and gsptv.ro. Everything from classical display to mobile, blogs, interactive games, sms pull and special projects.

We believe that Intact Interactive covers all the football fans in Romania since we almost have double the reach of our competitors.

Btw, our predictions concerning other news providers are not very good as they already lost the rights for the main football competitions. They will reorganize their teams and they will produce less content focused on sports (I see that some websites already started to promote games, trivia and adult entertainment).

Well, I guess they’ll have more and more time to spend on twitter and to spread rumors on blogs 😉

NOTES:

Antena1 and RCS-RDS bought in 2008 the football rights for the first football league for 102,000,000 EUR.

– Antena1, GSP, GSPTV and INTACT Interactive are part of INTACT Media Group.