Damage control

Today was probably the worse day of the year (till now). I had to explain basic marketing, blogging and viral advertising to people that had nothing to do with this field – smart people, corporate mentality but no idea about what was all about. My day became more intense as a multinational corporate manager told me that they need their Romanian employees to work, not to think. He also stated that they don’t encourage blogging – probably they see this virtual movement as a threat to their internal peace and corporate regulations. One thing he didn’t know was that I can easily reach his regional European boss – a guy who is far more open-minded.

This is the third time this year I try to solve my problems with the regional bureau because the local management has a limited decision power and also a limited vision. I hate to do this but the only way they move the things around is when they get the “LET’S DO THIS” e-mail from the big boss.

So, if you work in a multinational in Romania, try not to blog because your job is at risk (unless you already are with the highest rank). One thing is for sure: blogging is dangerous because you waste company time and can accidentally give away corporate secrets of your everyday life. 😉

2 Replies to “Damage control”

  1. We don’t work with Gameloft.

    We’re doing the PR for an event they’re in with another 40 or 50 companies but we have nothing to do with them.

    The company I wrote about deals with corporate financial aspects and they owe us bigtime as we did some serious efforts in order to fill one special need they had.

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