Country branding

We all know that the USA have the greatest country brand and one of the most appealing USP. But this is a a thing that the common american can’t understand unless he is abroad where he has to face the real power of the brand:

What’s your name? Where are you from? Did you vote for Bush?

That’s how one American student studying in Germany describes the start of a typical conversation with a German student. With anti-U.S. sentiment at an all-time high in Germany (as you might be able to tell from the picture at left), many American college students complain that they’ve become unofficial ambassadors for the United States, forced to justify Washington’s every policy move.

The full story here…