My previous post here managed to bring me some e-mails in my already full inbox.
First a request via e-mail from Arina Ureche (General Manager BRAT) asked me to delete a paragraph. Yesterday I met one of the BRAT founders and explained me how hard it was for them to set up the organization. At that time, the American know-how kicked in and people managed to get along. Now, the Internet project is more colorful and as I heard one of the companies already had a thought of retiring the offer for the study.
The second interesting mail came from ARBOmedia saying that they won’t pay for the study nor share costs – of course this is just an e-mail exchange so this is not official. I figured it out that they probably will pay for the study and after that will retain monthly fees from the publishers.
THE GOOD NEWS is that in their contracts with the publishers the 9.2 paragraph states that the publishers have to decide together with ARBOmedia the company who will perform the study. This probably means that every publisher in ARBOmedia has the right to express their preference for the company conducting the study/costs/etc. in order for ARBO to vote for a certain company. Till now, ARBOmedia asked the publishers only a website list to be included in the study.
THE BAD NEWS is that the independent consultant, mr Manuel Sala, Technical Manager at OJD Interactiva (spanish ngo similar to BRAT) came from a market much different to the one we have here. The FACTS are that in Spain there are NO audited demographic studies, NO user profiles and NO geo tracking. No, why is this guy a consultant for an audited demographic study?
I’ve translated some of the spanish pages of OJD, and I found out about their “new” system:
The new system of audit for electronic means is not based on archives of log of servant as it came making until now. From now on, the audit will be made through the inclusion of a code (TAG in ahead) in the pages of the own means, which will make a request to the main servant of measurement, entering this way the traffic generated from the same pages unloaded by the users.and .
A direct implication of the new system, that is once implanted, does not make lack daily send logs of servant by FTP, with the consequent consumption of resources in bandwidth time. (Don’t even want to know about THEIR FIRST SYSTEM :))
Another advantage of the system, is that we can almost resist the information in real time through the user interface who will arrange itself to accede to the statistics of site. (Woow! 🙂 )
An important improvement with respect to the previous system, is that new very useful statistics are included, like the one of unique users, listing of sections of site, etc. (no comment 🙂 )
Imagine the brain damaging technology they have over there to show the unique users but let’s hope that the spanish consultant told BRAT more about the organization and shared some know-how from other areas.
I guess we’ll just have to wait and see what happens on the 22nd this month 😉