Competitive Intelligence at work
a) ARBOmedia announced at the Annual Site-ownersâ€™ Meeting a new application for the Interactive Agencies. That was interesting but the announcement came in a crucial moment (the old staff was gone, so either they started this new project, either the new website was just a statement and a plan for the next 12 months). The answer is out there but it’s not important at this moment.
b) BRAT lacks the experience in the online environment and this is something to exploit (the first SATI traffic data will be released in October with one month delay) and probably the first figures about the audience will be released in February 2008 (very late):
As we all know, after Orlando left the building, many websites migrated from Boom. The old website was out of order and right now there is only a guard page at boom.ro (and of course, the blog).
On the other hand in 2007 there is a thing we can notice at Netbridge: they seem to have second thoughts about BRAT and they are prepared to stand still. The decision making is “result oriented” and we can imagine why.
The cherry on the cake
eKontent is developing for Boom the new website and my guess is that they are almost ready to launch before ARBOmedia. Here are the new features (hope some will see it before the URL gets blocked):
– http://boomaplicatie.ekontent.ro/Home.aspx – The homepage: news, rate card download, last hour updates, banner examples
– http://boomaplicatie.ekontent.ro/Portfolio.aspx – Portfolio: this is the most powerful tool as they combine the rate card with the demographics and the advanced monitoring provided by trafic.ro. This means that they are prepared to face the first BRAT effect – here is a detail of what I’m blogging about.
The new website looks really good and more than sure will bring that extra spice in the online business. Because they managed to integrate all the marketing data, I’m more than sure that Boom will have the most impressive sales tool in the market.
New standards are about to be born 😉