Books: Buyology – Martin Lindstrom

Martin Lindstrom – Buyology

This is the next book I plan to buy and read since neuromarketing and neurotechnologies are a must for the modern marketeer – I always had a passion for understanding consumer behavior and what’s happening beyond rational choices.

Lindstrom is the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC New York and BRAND sense Agency London. Details here…