A new trend in Romanian online advertising: introducing large formats

Gabriel Boaca, Sales Director at Intact Interactive, presenting the large banner format as a new trend for Romanian online advertising during the financial crisis:

– increased exposure on the visuals and also better click rates
– large formats proved to be more cost effective than the standard formats (which are well known, with the click rates decreasing every year)
– more space available for product/service description (a big plus on creativity)
– the NEW! factor involved (most of the Romanian websites not using very often these formats, although some publishers are including large ad spaces into their sales offer)

details here…