I was invited today at Crowne Plaza for the official launch of ARBOcontext. A very interesting feed-back was provided by Calin Rotarus, Magda Zander and Doru Panaitescu – the contextual service is addressed to the small spenders and in countries like Poland or Czech Republic takes 6-7 % of the advertising market.
Must know:
- the service is available only for the websites in ARBOmedia;
- more than 50% of the websites (high quality) already have the codes up and running;
- you can modify and adjust your settings during the campaign;
- the service is integrated in the classical advertising display
- there are 2 types of contextual displays: text ads on your regular leaderboard space and undelined key words in a page;
- normal ad server priority: visual banners, contextual banners, inhouse banners;
- advanced targeting (geographic, day/hour, etc.);
- the service will reward the publishers with rich text content and will encourage them to develop more quality content;
- as a client/publisher, at any time, you can check your balance and your account;
- you can start using the service today at www.contextuala.ro
Doru Panaitescu made the first page on today’s Business Adviser.
For further discussions, check out Vivi’s topic on the ARBOtext subject…
Contextuala cu suport incepand de acum. Intrebari, nelamuriri, trimiteti si o sa facem Frecqvent Asked Questions Online : http://blog.arbomedia.ro/context