Last autumn we started to work on our strategy and we spend more than 2 weeks gathering business information from the industry and estimating the market we operate in.
After heavy fights and very long nights in Ficusului Blvd. with Gabi and Magda, I tried to convince them that it’s not impossible to obtain the right figures in a stable market like Romania. Of course, everything was based on open source information and on our skills and understanding of the local market.
This is how we prepared a SWOT analysis focused on top 10 online advertising companies operating in Romania (market share and revenue share).
Tonight I checked again this document and I saw it was last saved on 27th of October 2008 – in the beginning:
Sheet 1 – 1. The market we operate in
Market size 2008 (€ MM):   20,0
Our key competitors: [...]
I know this is funny for Magda and Gabi but after 7 months, IAB & PWC prepare to publish their official report regarding the online advertising market in 2008. Their figure: 20 € MM.
Having this information 7 months ago was priceless. Many of our partners estimated 12 or 15 € MM and we like to believe that we helped them in order to better understand the local online advertising market.
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