They say that the emerging urban middle class in China already redefines the customer base and its sheer complexity brings enormous opportunities and challenges. With a population of 1,321,851,888 (July 2007 est.) and a $10.17 trillion GDP (purchasing power parity 2006 est.), China is the place to be.
The Fourth China Branding Roundtable called “Winning moves for a changing game” will take place in Beijing, China, Tuesday September 18th and Wednesday September 19th 2007.