Branding tragedy – London’s Olympic logo could trigger epileptic fits

The new logo for the event,  this horrible jagged emblem (I think is based on the date 2012), was unveiled on Monday and already started a fuzz.

First, because they say it took 12 months of work and $800.000 (damn good business 🙂 ).

Then, the BBC website says that “A segment of animated footage promoting the 2012 Olympic Games has been removed from the organisers’ website after fears it could trigger epileptic fits. Prof Graham Harding, who developed the test used to measure photo-sensitivity levels in TV material, said it should not be broadcast again. Charity Epilepsy Action said it had received calls from people who had suffered fits after seeing it.”

In the end, a funny comment regarding the Waffen SS complaint against the London Olympics Commitee: “The 2012 Olympics brand logo clearly shows the SS logo”, stormed Wolff Ollinslanger – spokesman for the SS. He added, “This is a logo that we gave our lives for. To see it now twisted and perverted in the name of sport, shames the memory of our Comrades”.

Click here to find out more about the new brand on the official website.