I attended this morning his presentation at SNSPA as Dan Petre invited me a few days ago. Wally Olins focused his first part of his interesting speech on branding and brands â€“ the second part was more appealing to me as he talked about country branding. I found very interesting the branding project they have going on in Poland and the 9 year project that is about to begin. He also mentioned that before starting the project they needed a 3 year study (the long time due to the political factor in Poland).
Wally Olins also mentioned that the opportunity for branding Romania is still out there and he underlined this idea later the day at his book launch.
Yeap, I bought the book (On Brand) and I couldnâ€™t resist having it signed by the author â€“ the evening event was quite crowded as all the local branding industry was there (the 3 competing companies): Aneta Bogdan (Brandient), Bogdan Branzas (Branzas Design) and Stefan Liute (Grapefruit).
Later edit: Monica was also there and writes some fulfilling posts on her blog…