Bogdan Gavrila – Core Target | Business Blog

Last week I found out a positive piece of news regarding mobile advertising in Romania.

Starcom Direct (part of Starcom MediaVest Group) won one of the prizes in the Vodafone – Mobile Advertising Campaign of the Year contest (London) with an interactive campaign for the new Renault Megane.

The campaign, “Noul Renault Megane“, presented a fun, unique media mix involving online, mobile, bill insert, direct mail, e-mail and advergaming.

Congratulations to Mircea Gheorghe and his team.

SATI: Romanian Online Advertising – Market Overview

Here are 14 points underlining the main players on this market in 2009. Since some people might consider the list below “a top”, I must say that it is only a list and it is based on our INTERNAL RESEARCH. For example, the large public found in May that Boom was split in two (Trade Ads/Netbridge Investments). In fact, they were working under the new structure for quite some time.

We also tried to point out the cases where clients are given access to a 3rd party adserver/report because transparency is a very important thing on a very young  market. But the main idea of this post is to point out the fragmentation of the market in 2009 (I wrote this because some of my colleagues in the industry are very competitive and often like to start endless debates):

Continue reading ‘SATI: Romanian Online Advertising Market – 2009 Fragmentation Map’

1. Check out the opening at Intact Interactive;
2. Details on StudentCV.ro.
3. Marius Ghenea promoting the Internship program:

Media spending in Romania (PwC estimates):

2008: est. 869 mil. USD
2009: est. 755 mil. USD
2010: est. 725 mil. USD
2013: est. 917 mil. USD

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One good news: Delta Air Lines introduced a few days ago a direct flight Bucuresti – New York and New York – Bucharest.

Airline ticket: 498 EUR (2.192 EUR for business class).
Flight info: only 10 hours, Boeing airplane, lands at JFK.