IAB Romania and PwC announced the results regarding the online advertising market in Romania in 2008.
Notes regarding PwC report:
- est. 72,4 million RON – at a 3.6 medium RON/EUR rate in 2008 it means 20 mil EUR;
- almost +70% growth compared to the market in 2007;
- the beginning of crises meant a slower overall growth;
-DELETED PARAGRAPHS regarding seasonality and spenders (official request) – INFO AVAILABLE TO BUY FROM IAB/PWC.
I really liked PwC’s gesture to applaud because:
- 20 million EUR meant a psychological step for the local Internet advertising market;
- Internet is the most dynamic medium in Romania with the highest growth in 2008.
Intact Interactive is preparing its first Internship program for young online sales enthusiasts – this information is not official yet, so please pay attention.
We are committed to return something to our community and to be involved in growing the next generation of online specialists. This is why we prepare to launch a special Internship program were participants will learn about online advertising and will have the chance to go out there and make 1.000.000 EUR (real money)!!! 
Continue reading ‘Interactive Internship – Learn and earn your first 1.000.000 EUR’
In 2007 I had a presentation called “Blogs – Competitive through information”, prepared for Strategic Marketing.
The idea was to evaluate blogs as sources of competitive information, raw intelligence or OSINT (Open Source Intelligence) – the model was introduced by army intelligence when developing strategic intelligence models for early warnings, Cyber-Intelligence, C4I systems, War-Rooms, etc.
Well, the idea is that today information warfare is as important to business as it is to the military
Here are some things we can figure out from the industry blogs/twitts/different posts and comments: Continue reading ‘Internet market in Romania – How do you know what your competition is thinking’
Today I’ve met Peter Fisk and had a very entertaining experience while attending his “Marketing Genius” Masterclass.
I came back very optimistic regarding the online future in Romania after networking with marketing managers from FMCG, IT, Banking, Real Estate and Pharma. The trend is to invest more in online and approach integrated TV-online strategies.
If you don’t know Peter Fisk, I recommend attending this masterclass or read his bestseller, “Marketing Genius”.
Peter Fisk was CEO of the world’s largest professional marketing organisation, the Chartered Institute of Marketing. He was Partner of The Foundation, a strategic innovation firm, and Group Managing Director of Brand Finance. Before that he was leader of PA Consulting’s global marketing team, and a strategic marketer with British Airways.
His recent clients include Coca Cola and Marks & Spencer, Microsoft and Vodafone. He was recently described by Business Strategy Review as “one of the most interesting new business thinkers” in strategy and marketing, customers, brands and innovation. | more here…
[LATER EDIT: It is very important to note that this post is not about who was the first to use large banners - this is about INTRODUCING LARGE FORMATS FOR ALL THE ROMANIAN ONLINE INDUSTRY BY 2010 and LEADING THIS CHANGE; thanks Orlando, for your support]
A few months ago we promised to take the leadership and become a trend setter in Romanian online advertising. We endorse and we believe in large banner formats as the next step in online advertising.
NOTES on large online formats in Romania:
-15th of February 2009 – first meeting in INTACT Media Group regarding the introduction of large formats as a strategy for developing online advertising in Romania; Augustin Roman and Sorin Danilescu start to prepare GSP.ro for the new formats;
- 10th of March 2009 – 27 publishers with a reach of about 109 million unique visitors per month – that’s 66% of the total U.S. Internet audience – have agreed to try one of three new online ad formats sometime before July. The publishers are all members of the online publishers association (OPA);
- 29th April 2009 – INTACT Interactive announcement regarding large formats – full details here;
- 6th of may 2009 – MediaPro Interactiv and Orlando Nicoara – decision to introduce large formats;
We also expect other players to follow our trend and ARBOinteractive, ADevolution, Boom, Realitatea-Catavencu and InternetCorp to announce their plans to make this shift in order to have large banners as a standard in Romanian online advertising by 2010.
