After losing Trilulilu.ro, Kappa.ro and parts of InformMedia two weeks ago, Boom (Netbridge Investments) breaks the contract with their most important website, gsp.ro.
The rumor started in Hotnews was confirmed today by Augustin Roman, New Media Manager at Gazeta Online. This news is extremely important for the Romanian online advertising market because this account is evaluated at 10% of the overall market and gsp.ro is probably one of the most powerful brands in .ro. Continue reading ‘gsp.ro, no longer represented by Boom (Netbridge Investments)’
Last August I was blogging on PROTV / MediaPro Interactiv – plans for 2009 and their new Romanian online sales team.
Beginning with january 2009, Bogdan A. POPESCU is the Digital Sales Manager at PRO TV/CME group and although we haven’t seen any press release from PROTV, he will be managing the online sales for the Internet division (different from MPI).
This means that we have another player in this fragmented market as Orlando Nicoara (MediaPro Interactiv) will focus on other MediaPro products and also on some independent websites. Continue reading ‘Bogdan Popescu, Digital Sales Manager at PRO TV’
The first time we found out about Biz Lawyer it was a few months ago, in Financial Times:
“The website ( www.bizlawyer.ro n.r.) functions as a bridge between the community of business lawyers from Romania and the one from other countries”, showed the report of Financial Times Innovative Lawyers, made public in London, on October 17, during the award ceremony for the most innovative lawyers of the world…
BizLawyer.ro is now part of our premium business portfolio at INTACT Interactive.
One year ago I was blogging about the financial crisis and I was wondering about the impact on the local online advertising market. The information about the crisis was available for the business community at the end of 2007 and the good thing is that (some) people had the chance to prepare for the end of 2008 and the beginning of 2009.
Of course, as I look around, I can see that a large percentage of the local online companies were not prepared for the shock wave – I’m not saying that one year ago they were reading the wrong blogs, but the months to come will be very hard for their oversized budgets, teams and spending habits.
This week, Romanian business website Daily Business announced that Valentin Oeru (Managing Director at Boom Advertising/Netbridge Investments) was leaving the company.
24 hours later, AdPlayers.ro wrote an article stating that Oeru had “fun” when he found out about this information but he didn’t deny it.
In case you wonder, here is a quick overview of what really happened behind the scenes: Continue reading ‘Valentin Oeru leaving Boom Advertising – behind the scenes’
