GMP Advertising launched a few days ago a website presenting a tunned Police Dacia Logan (70.000 EUR). This was part of a political campaign developed for the Romanian President Traian Basescu. Continue reading ‘LoganCPT.ro, viral seeding from GMP’
Archive for October, 2008
The Russian online market is interesting even for some Romanian entrepreneurs. Far more attractive than the western markets and not so much exposed to global risks 
(just the usual energy/cold crises).
Here are some figures from an article I’ve read this Saturday, published by Lenta.ru:
- total marketing spend for the entire year will be between US$1.04 billion to $1.48 billion;
- Tagline market research predicted that by the end of 2008, media advertising is expected to receive ~$285 million – $390 million investments ;
- $320 million – $450 million – predictions for spent on contextual ads;
- SEM will receive ~$250 million – $400 million;
- web development market estimated between $160 million – $200 million.
- content production, online consultancy, oline PR and blogging will receive ~ $25 million – $35 million (source: Tagline).
- online marketing communications in Russia rising in 2008;
Tagline’s analysis was based on a research involving 600 companies (information acquired using direct interviews and open source intelligence). The funny thing is that the estimates are made in US dollars.
Reuters has a very interesting Internet coverage (I recommend reading):
- neuroscientists say that the Internet created a new social order;
- higher on the evolution scale are the individuals that combine the technical online abilities with emotional intelligence; on top in the next generation will be those with a mixture of technological and social skills – they are the next consumers for online media products;
- experienced Internet users showed double the activity in areas of the brain that control decision-making and complex reasoning as Internet beginners;
Continue reading ‘Evolution, Internet And A New Social Order’
Adevolution (Val Voicu) published a post on his corporate blog and linked to a movie on YouTube. On the right side, on the Related Video section appeared only one link pointing to Cartel in internetul din Romania (published by Imagoo7).
Both movies use “adevolution” tag.
The second movie had a negative impact on Adevolution when it first appeared (few months ago) and suggests that Orlando Nicoara, Val Voicu and Mihai Fanache are part of a Romanian Internet cartel and that MediaPro Interactiv, Adevolution and MediaCafe are somehow connected.
I guess using YouTube for Adevolution’s corporate movie was not the best choice.
Since I have 300 readers subscribed to my rss feed (today) it’s for the first time I try to figure it out why people read my blog (I always try to stay out of fights and trivial content so my writing is probably very boring).
One possible explanation: the information I provided for my readers on 27th of August appeared in mainstream media on the 22nd of October and started several debates on Romanian blogs after almost 2 months.
They say that “business intelligence” is a term “that dates at least to 1958″ but I don’t think they had decision support systems back then…
Business social networking site LinkedIn reported Thursday it will be acquiring an additional US$22.7 million from previous investor Bessemer Venture Partners and new investors, such as business software manufacturer SAP AG, banking firm Goldman Sachs Group Inc. and Business Week publisher The McGraw-Hill Companies Inc. – Associated Press.
Right now, LinkedIn worths more than $1 billion and it’s the no.1 business social networking website in Romania.
The most fearless animal on Earth is not the most powerful nor the biggest. The honey badger is tenacious, hunts constantly, barely resting between kills. Can evaluate risks and act in real time.
He is willing and able to snatch a meal right out of the mouth of a snake:
I like the honey badger because he has the power to adapt and he’s always in the “hunting” mode. Although this animal is small and its looks are not scary, God gave him a great psychological advantage.
I’m interested to see how the online animals (powerful lions and snakes, big hippos and hogs) will adapt to the economic crises and if the honey badger will eat their food.
“Fate loves the fearless.” – James Russell Lowell
According to BBC News, three out of four children have seen images on the internet that disturbed them, (NSPCC poll in UK).
“Children are just a few clicks away from innocently stumbling across upsetting or even dangerous pictures and films such as adult sex scenes, violent dog fights, people self-harming and children being assaulted,” said Zoe Hilton, NSPCC policy adviser.
Romanian online landscape if far more exposed and local publishers are not responsible at all – I’ve seen in the last weeks several examples of unethical behavior from major online publishers. Some of them, drag the brands into scandals and give the Internet a bad name.
I’m thinking it’s a good timing to introduce the concept of “Safe Advertising” in Romania. Here’s a thought for Intact Interactive and its premium network
Garnier Romania went through a lot of effort and hard work (almost 12 months/more than 100.000 EUR) to unveil their latest online platform – www.aigrijadetine.ro . Yesterday they had the official launch and I found out that the people behind the project are Radu Ionescu and Mircea Pascu. Congratulations!
One of the best offline website launches in Romania and a great event.
First time I thought it was a rumour, now I see AdPlayers covering the story.
Sorel Radu is now responsible for the sales strategy at Realitatea-Catavencu Media Group (print, radio, indoor TV and online): Tabu, Academia Catavencu, 24 Fun, Aventuri la Pescuit, J’adore, Business Standard, Money Express, Cotidianul, Radio Guerrilla, Realitatea FM, Monopoly Tv Network.
Sorel Radu was also involved in financing new media projects for the group (f5webcorp.com) and was the main person in charge with their new media sales division.
I’m stunned. A major bug (or a security update) in trafic.ro a few moments ago granted user access to all their private/hidden statistics.
In 15 minutes you could of checked out PROSPORT, PROTV, REALITATEA, HOTNEWS, KISS FM, EVZ, LIBERTATEA, GANDUL, etc. Keywords, top pages, top exit pages, top landing pages, and so on…
Of course, the scandal will start in a few hours and probably some companies already want out of Trafic.ro.
Today we begin a new challenge and we have the best people for the job at INTACT Interactive, the new online sales agency part of INTACT Media Group.
Magdalena Zander will be the new Executive Manager of Intact Interactive, Gabriel Boaca will be the new Sales Director and Maria Cocris is the third senior we’re bringing in.
They’ll be the core of a 15 people sales force that will start its operations beginning with the 1st of January 2009. INTACT Interactive will focus on display-ads, contextual advertising, online video advertising and mobile marketing.
WIKI:
INTACT is the first Romanian media group based entirely on a private local business. It emerged at the beginning of the ‘90’s as one of the most successful and powerful media ventures and it has launched numerous landmarks in the audio visual industry since then.
INTACT MEDIA GROUP reports a 2007 turnover of 130 millions Euros, which translates into a 26% raise from 2006, when the annual turnover counted for 88, 4 millions Euros.
INTACT’s ascension proves that a group with 100% Romanian capital can be as profitable as one supported by powerful international media companies. INTACT will continue its investments into new media businesses, at an even faster pace than before.
Mircea Pascu (Direct Marketing Manager for L’Oreal Paris, Maybelline New York, Garnier) planned a very catchy teasing campaign that made me think there is also a destination on our road
Today I finally found out that on the 15th of October they’ll host a special event with international guest speakers (Patrick Chambon, New Media Director/Garnier International and Stephanie Moittie, Managing Director/Publicis Net).
It seems that all the buzz is about the new launch of Garnier’s campaign “Ai grija de tine” and of course, their new website www.aigrijadetine.ro .
*I wrote “neighbour” because their headquarters is also on Ficusului Boulevard, just across the street from Intact.
Tonight I’ve heard something interesting: Serban Ciusca is changing the partner at ARBOevents (founded two years ago with ARBOmedia Germany as one of the shareholders). The new changes at ARBOmedia made Serban Ciusca to reconsider a new partner and it seems that Kristiano Tabasco is interested in this market.
On the other hand, ARBOinteractive is growing fine with its new leadership and Calin Rotarus is doing what he knows best. Octavian Matei is the new star over there and his creative insights started to shape the new department. Ad King brings a new touch to ARBO and they have Octavian to thank.
According to the latest “unofficial” report, It seems that ARBOmedia Romania and all its branches will be closed down and only ARBOinteractive will remain up and running.
10.192.142 visits - GSP.ro is the most visited website in Romania according to SATI (september standings).
No. 2 is Neogen with all their fleet (7.272.395 visits). Third place (Prosport.ro) marks a a big gap from the leader – 6.584.427 visits compared to 10.192.142.
Congratulations to Gusti, Sorin and to all their online department. The figures are impressive.
Gusti was blogging earlier about the new updates on GSPTV.ro (this section is very cool If you want to check out all the hot moments of the football season).
The new website already had over 2.000.000 unique visitors and Gusti is preparing a new round of PPV and VOD football games.
It’s not a secret for anyone (anymore ) that a few years ago I was one of the leaders of the Romanian Student’s movement. I organized student strikes, I created all kind of student propaganda and made the first viral campaigns in Romania (maybe all of these will be one day available on my blog).
In 2004, I was one of the guys working on the “digital guerrilla” and planning the viral seeding of hot topics on the web. The Internet and the mobile technology made the difference in 2004 and indeed, I was “in the center of the storm”. All my theories and online plans turned out to score very good results but I decided to focus on other things.
Since then, I only supported independent NGO campaigns although I still have friends in many Romanian political parties (once student leaders, this year candidates for the parliament).
The announcement I have to make: I’m not doing political campaigns anymore, nor do I offer consultancy regarding digital technologies to politicians (this also means: no copywriting, no slogans, no special effects and no special projects on the Internet). My presence at Politica 2.0 (the event) was a coincidence and the fact that I used to master “digital guerilla” skills has nothing to do with my current position (job).
PS: as a professional, I always delivered all the points in the brief and I always will.
Mihai Morar, Daniel Buzdugan and Mircea Badea break all the Romanian online radio audiences at Radio ZU.
- 29sep- RadioZU: 19,328 | Radio21: 14.658 | KissFM: 10.868
- 30sep- RadioZU: 22,378 | Radio21:13.510 | KissFM: 10.192
- 1 oct – RadioZU: 17,307 | Radio21: 13.493 | KissFM: 10.071
- 2 oct – RadioZU: 14,053 | Radio21: 13.493 | KissFM: 9.981
- 3 oct – RadioZU: 19,400 | Radio21: 13.151 | KissFM: 10.885
Pentru a asculta Radio ZU LIVE sau farsele lui Buzdugan, accesati www radiozu.ro !
Wikipedia: False flag operations are covert operations conducted by governments, corporations, or other organizations, which are designed to appear as though they are being carried out by other entities. The name is derived from the military concept of flying false colors; that is, flying the flag of a country other than one’s own.
If your Internet company is planning to invest in Romania, you’ll need a very good false flag detector. I’ve met at least 3 big investors this year complaining about the online business environment
This week we had two challenging Internet events in Romania. Only Politica 2.0 had foreign guests but Webstock had a genuine focus on the local entrepreneurial and business community (a very good event for networking if you were interested to invest in Romania). Continue reading ‘Webstock, Politica 2.0 – Internet Events in Romania’
I went yesterday to Politica 2.0 – “How to win the elections in the digital age” – the event was organized by Realitatea-Catavencu and InPolitics.ro (btw, congratulations to Dragos Stanca & Diana Dragomir and special thanks for inviting me).
The best speakers: Viktor Szigetvári (Managing Director Szigetvári and Partners Communication INC), Ralf Güldenzopf (Co-founder Blueberry Consulting) and Phil Noble (President Phil Noble & Associates). I also found very interesting the presentations and study cases from Hungary and Germany.
Overall, a great event, I hope to see a second edition.
