People went zuu this morning before the first show on Radio ZU (we started to receive comments on the blog since 04:30 am). At 07:49 we had a large crowd showing up – it seems that 15.000 people were too many for our server but now we’re back online 
Continue reading ‘15.000 spike this morning on RadioZU.ro’
Archive for September, 2008
I’ve noticed yesterday that Google updated its Page Rank stats and it seems that I’m the only blogger in Romania with PR 6/10 (cool) Continue reading ‘Google PR 6/10 for my blog, 7/10 in our network’
In a few minutes, we’ll post online the first spoiler before the launch (Radio ZU’s national anthem)
Stay tunned on www.radiozu.ro !
Pentru a asculta Radio ZU LIVE sau farsele lui Buzdugan, accesati www radiozu.ro !
Antena3 launches the new website after almost one month of tests and adjustments. The mastermind behind the new project is Romulus Coman (Roco) and Antena3.ro is special because it is the first Romanian news website built with its readers.
What’s next? Antena3.ro will become the no.1 news website in Romania.
Congratulations to Roco, Cornel and to their online team.
This is the first major online news that involves IAA. If you don’t know (yet), IAA is the International Advertising Association, a “one-of-a-kind global network” with more than 4,000 members, 56 chapters, 76 countries. IAA’s members are top players from the marcomm industry and that’s why this press release is important.
IAA (as a platform for industry issues) is dedicated to consumer choice, responsible advertising, protecting and advancing freedom of commercial speech. Continue reading ‘IAA says no to Yahoo! and Google partnership’
A few minutes ago in New York, at Advertising Week , Yahoo announced their new ad trading platform in the fight against Google: Continue reading ‘Behavioral ad trading platform from Yahoo’
Moving Brands is the branding agency in charge with rebranding. Please note that now, when written in prose Mindshare no longer has the upper case “S” – the company’s name will now be written Mindshare and not MindShare.
1. Yahoo creates new council to boost online advertising, BrandRepublic reports (Indirectly, will also influence Romania on the long run):
LONDON – Yahoo is forming an advisory council to explore digital opportunities with its advertiser and media agency partners. The Digital Advisory Council, which will consist of around 20 leading media and advertising industry executives, will work to explore digital media and online advertising opportunities. Continue reading ‘News to read between two meetings’
Online advertising expenditure has grown for more than 80% of European advertisers this year (study by the European Interactive Advertising Association – Brand Republic report).
Key figures in The EIAA Marketers’ Internet Ad Barometer:
- -82% of advertisers in question decreased other types of advertising (print, TV, direct marketing);
- -display ads account for 28% of ad expenditure;
- -search and affiliate ads correspond to 35% and 25% of ad spend;
- -59 % of advertisers said they would invest more in display;
- -80% of advertisers said they would be doing the same for search ads;
In the last weeks I talked with Romanian online players worried about the actual world economic crisis and if it’s going to impact the online advertising budgets in 2009. Probably not, since Romania still has a strong emerging market. Still, this is a good moment to see some predictions and global trends – one interesting report is saying that US Internet ad revenue is expected to exceed US$120 billion by 2011 (according to MultiMedia Intelligence World Digital Media Trends 2008 report, released by SFN and the World Association of Newspapers). Continue reading ‘Multimedia Intelligence: US Internet ad revenue expected to exceed US$120 billion by 2011′
Magda was blogging a few minutes ago about this press release:
Goldbach Media becomes the leading online Advertising sales network in Eastern Europe
Goldbach Media owns 72.7 % of ARBOmedia – Compulsory purchase offer of € 9.80 per share planned – Offer price is 47% above the volume-weighted average price – Plans for rapid development of Eastern European business Küsnacht, 16th September 2008. Continue reading ‘Goldbach acquires control of ARBOmedia, listed in Germany’
A few minutes ago I received an e-mail from Google Analytics asking me to try AdWords and giving me 120 RON free credit coupon. In order to start any campaign, they say you need to pay 20 RON for activation and have a minimum 40 RON deposit. Continue reading ‘Google AdWords promotional campaign in Romania’
21st of september is the deadline for the Online Marketing MA. If you like working online and see the Internet as “the next big thing”, having a master’s degree in online marketing can help you advance in your career. I was talking with Doru Panaitescu last week that we really need highly trained online professionals in Romania since the Internet industry needs to grow.
Radio ZU - Mihai Morar & Daniel Buzdugan
Pentru a asculta Radio ZU LIVE sau farsele lui Buzdugan, accesati www radiozu.ro !
Iann has some kind of zen campaign on his blog… the big question:
LATER EDIT: Is this about the real ZU coming to Romania? I heard rumors about this last week!
Web address: http://whoiszu.blogspot.com/
Initiative (media agency, part of Lowe) launched last week their Media Fact Book for 2008. This week I already had two meetings with foreign online media investors and I see that people are interested about the Romanian advertising market and spending in 2008. Continue reading ‘Media Fact Book 2008 – advertising spending in Romania’
“I know God will not give me anything I can’t handle. I just wish He didn’t trust me so much.”
Mother Teresa
Marius invited me to write about Andra Cristina, a 4 year old girl diagnosed with leukemia.
I can’t imagine what it would be like to see your child fighting for his life. Must feel like it’s the end of the world.
Although life as battle I’ll always know that people that can help, even in fighting death!
Tonight, from 19:00 at IAA House. Ema Prisca (Graffiti BBDO) and Andrei Cohn (Cohn&Jansen/Ashley&Holmes) will comment the best clips presented at Cannes in 2008. Continue reading ‘IAA YP – Best of Cannes/Lions 2008′
Mihai Morar and Daniel Buzdugan will launch a new radio station this month and I’m one of the guys involved in the project.
The thing is that we plan to launch the radio station in record time and for the first time, the whole development is stuck because of the naming! Mihai Morar wants to see Energy FM while Daniel Buzdugan is convinced that Oxygen FM can be the best name . Continue reading ‘Energy FM vs. Oxygen FM – new radio station’
Yahoo! is no.1 on the e-mail market in Romania but Google still wants a big slice of the pie. First it was the partnership with the universities and the launch of Google Apps and today I saw a new press release announcing that Romtelecom (one of the biggest phone operators in Romania) will introduce Gmail to all its Clicknet subscribers – the same Google Apps platform but with mobile features. Continue reading ‘Google vs. Yahoo in Romania – fighting on e-mail services (II)’
The new browser from Google is available for download here: Google Chrome download (alternates: http://gears.google.com/chrome/?hl=en or http://www.google.com/chrome ).
Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier
A few days ago I started to worry about Internet Explorer 8, about its privacy issues and about the impact this type of browser can have on the advertising market. The new feature, called InPrivate, can be the nightmare of any ad server. Continue reading ‘Download Google Chrome’
Since this is a very hot subject and having engaging campaigns is good for business, here is a head-to-head comparison: post-click through advertising results – E*TRADE’s Max-Rate Savings vs. ING DIRECT’s Orange Savings (Compete). Continue reading ‘Engaging campaigns and landing pages’
Wiki: Samuel Langhorne Clemens (November 30, 1835 – April 21, 1910), better known by the pen name Mark Twain, was an American humorist, satirist, lecturer and writer. He is also known for his quotations. During his lifetime, Twain became a friend to presidents, artists, industrialists and European royalty. Continue reading ‘Mark Twain quotes on Blogging, Advertising and New Media’
